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ClickFunnels Certified · PhD Behavioral Science · Harvard · LSE · World Bank · UN
Your Website Gets Traffic.
Your Funnel Is Why It Doesn't Convert.
Conversion fails at one specific moment: when your prospect decides, in seconds, whether to trust you or keep scrolling. We don't guess what happens in that moment.
15 years of behavioral research and $18M in funded studies tell us exactly why people decide, and we build every funnel around those answers.
ClickFunnels certified funnel builder
ClickFunnels certified funnel builder
THE WEBSITE-TO-REVENUE GAP
Your Website Was Never Built to Convert. Here's Exactly What That Costs You.
THE SCENARIO
A qualified prospect clicks your ad.
They land on your homepage.
Eight navigation options. Three different CTAs. A hero image of your office.
They can't find what they came for.
They leave.
It's not your website's fault.
It was built to exist — not to convert.
THE NUMBERS
Average professional services website:
2,000–5,000 visitors/month · 1–2% conversion rate = 20–100 leads/month
A properly architected conversion system:
Same traffic · 4–6% conversion rate = 80–300 leads/month
The gap:
60–200 leads per month. At a $5,000 average client value, that's $300,000–$1,000,000 per year from traffic you're already paying for.
THE ROOT CAUSE
The missing piece isn't a better homepage, more traffic, or a redesign.
It's the moment your visitor decides whether you're worth their trust.
That decision happens in under four seconds. It follows predictable psychological patterns that most marketers have never studied, and that most funnel builders were never trained in.
That's where most conversions are lost. And it's exactly where we work.
What This Costs You In the Numbers You Actually Track
These figures reflect the conversion delta between an untreated enrollment page and a behavioral enrollment system built around the three mechanisms above.
Free AI Audit — delivered in 48 hours
WHY STANDARD SOLUTIONS MISS THE POINT
Redesigns Don't Fix It. More Traffic Doesn't Fix It. Here's What Actually Does.
Most businesses hire web agencies who rebuild the site, copywriters who sharpen the messaging, and media buyers who increase the traffic. Conversions barely move.
Because none of those fixes address the decision moment — the precise point where a stranger decides whether to trust you.
That moment follows psychological patterns that have been studied for decades.
We know what they are. And we build every funnel around them.
Who we are
I Had $18M of Research on How People Decide. My First Funnel Still Flopped.
For 15 years, I studied how people actually make decisions, advising the World Bank, directing research for the United Nations, running a center at the University of Pennsylvania. I had a PhD from the London School of Economics and a fellowship at the Harvard Kennedy School.
I understood, in precise scientific terms, why people trust, why they hesitate, and what pushes them to act.
And my first funnel still flopped.
So I went back to school, a different kind. I analyzed hundreds of funnels, got certified through ClickFunnels, and studied every high-converting funnel architecture I could find.
That's when I saw the gap: funnel builders know how to build. They don't know why certain sequences reduce hesitation, or why the order of your proof points changes your close rate. It's a different discipline — and almost no one has both.
Once I combined them, everything changed. That's what KP Behavioral Funnel Hacking is built on.
— Paulius Yamin, Founder
"Most businesses optimize for clicks. We optimize for the psychological moment a prospect decides to trust you — or doesn't."
My credentials:
- PhD in Behavioral and Psychological Science, London School of Economics
- Policy Fellow at the Harvard Kennedy School of Government
- Former Managing Director of the Center for Social Norms at the University of Pennsylvania and former Scientific Director at the Paris Institute for Advanced Study
- 15+ years as a behavioral consultant to USAID, World Bank, OECD, UN agencies
- $18M+ in funded research and consulting coordinated across multinational teams
- ClickFunnels Certified Funnel Builder
HOW WE WORK
More Leads from the Same Traffic.
Here's the System That Delivers It.
Pillar 1: Decision Science
Before we build a single page, we map the specific moments in your visitor's journey where trust is built or broken. Every element of your funnel is placed where it will do the most psychological work. 15 years of research and $18M in funded studies on human decision-making is what makes this possible.
Pillar 2: Funnel Intelligence
We funnel hack the top performers in your market before building anything to understand what hooks are converting, what offers are scaling, and what trust sequences are generating the highest close rates. We build on proven intelligence, not assumptions.
Pillar 3: AI-Powered Execution
We use AI to produce faster, test more angles, and deliver results that used to take months in weeks. You're paying for the strategy and the science. AI is how we deploy both at speed.
Standard Web Agency
Funnel Builder
KP Behavioral Funnel Hacking
Delivered within 48 hours. No call required.
START HERE — FREE
Find Out Exactly Where Your Funnel Is Losing Leads Before Spending Another Dollar.
Before we suggest a single solution, we diagnose.
Submit your business details and within 48 hours you'll receive a personalised AI Marketing Audit, scored across the 13 dimensions that determine whether your marketing system is generating or leaking revenue.
You'll receive:
- An overall AI Maturity Score (0–100)
- A Red / Yellow / Green rating across all 13 dimensions
- An estimated monthly revenue opportunity for each gap
- One high-priority recommendation to act on immediately
- A 30-day implementation roadmap
No call required. No pitch. No obligation.
THE 13 DIMENSIONS
Dream Customer Clarity · Hook · Story · Offer · Value Ladder Architecture · Funnel Intelligence · Follow-Up Email Engine · Ad Creative & Traffic Quality · Dream 100 & Organic Traffic · Split Testing & CRO · Community & Continuity · AI Readiness · Offer Stack & Optimization
Delivered within 48 hours. No call required.
We Turn Dead Websites Into Sales Machines
Every Engagement Starts with a Diagnosis.
Here's Where It Goes from There.
We don't sell packages. We solve problems.
Most clients move through a natural progression — diagnose, build, grow.
Here are the most common starting points:
1.
🌱 Diagnose & Design — Best first step
Detailed Audit + Blueprint Session + 5-Email Sequence
~$250–$550 · Fully credited toward any build
For businesses that want a clear picture before committing to a build.
2.
🚀 Build & Launch — Ready to get live
Funnel Build + Email Sequences + Dream 100 Strategy + Agency Space Setup
$2,000–$5,000 + $149/mo recurring
For businesses ready to replace guesswork with a live, integrated system.
3.
📈 Traffic & Scale — Funnel built — now fill it
AI Meta Campaigns + Organic X/Reddit + Monthly Newsletter + Affiliate Setup
$500 setup + $1,200–$2,500/mo
For businesses with a working funnel that needs consistent, qualified traffic.
WHAT COMPANIES LIKE YOURS ARE SAYING
Why We're Different
Hear from the companies we've helped:
"Paulius provided highly valuable insights into our website and developed a clear funnel for how we can better attract and engage potential participants. I would highly recommend him for his data-driven approach, as well as his ability to translate behavioural insights into concrete, tailored solutions that fit the needs and profile of an organization. Thank you!"
Ingrida - CEO of Transparency International Lithuania and Director of one of the leading anti-corruption training programs worlwide, The Transparency School.
SOME OF THE COMPANIES WE'VE HELPED
YOUR WEBSITE VS A CONVERSION-OPTIMIZED SYSTEM
Why Do You Need A Conversion-Optimized System?
Most businesses have a website.
Few have conversion-optimized sales funnels.
Here's the difference:
A Regular Website
- Built for general awareness and company credibility
- Multiple CTAs on every page (which one should visitors click?)
- Visitors land, browse, leave (no clear next step)
- Contact form collects leads, but then silence
- No way to know which leads are actually qualified
- Sales team gets emails and guesses who to call
A Conversion-optimized system
- Built to guide someone from interested → ready to talk
- One clear next step per page
- Messaging matches what brought them there
- Automatic follow-up keeps interested people engaged
- Pre-qualified leads (you know who wants what)
- Sales team gets leads that are actually ready
For companies with professional websites, adding a conversion-optimized system typically captures 30-40% more leads from the same traffic—without raising your ad spend.
STILL HAVE QUESTIONS?
Here's What Business Leaders Usually Ask
You probably shouldn't. What you likely need is a conversion system that works *alongside* your website — one page, one promise, one next step — rather than replacing it. Your site handles brand credibility. The funnel handles conversion.
Most in-house teams excel at execution — content, ads, email. Very few have been trained in conversion psychology or funnel architecture. We typically work as the specialist layer alongside them.
No. We integrate with your existing stack. ClickFunnels handles conversion architecture; your current platform handles the rest.
We've worked with international organizations, professional services, coaches, and regulated industries including medical, legal, and financial. In regulated environments, compliance expertise is a differentiator — most agencies can't navigate those constraints.
Free audit: 48 hours. Blueprint Session: within a week. Starter funnel build: 10–14 business days. If it's urgent, tell us — we'll sequence it accordingly.
READY TO START?
The Leads Are Already There.
You're Just Not Capturing Them.
You have traffic. You have a real offer. You have clients who need what you provide.
The only thing standing between where you are now and 30–40% more qualified leads is whether your funnel is engineered to win the trust moment — or lose it.
We can show you exactly where you're losing them.
Free. In 48 hours. No obligation.
Start there.
Not Ready Yet?
